Rheology videos, webinars and free stuff

Here’s a bunch of free resources to help you gain an understanding of the benefits of rheological testing and some of the associated techniques we employ here in the lab.

Ask us a question if you think of anything specific.


Welcome to the Rheology Lab!

Our founder, Neil Cunningham, introduces us and our services:

Essential tools for the New Rheologist

Rheometer manufacture TA Instruments asked Neil to record this video to introduce the basic concepts of rheological testing.

Yield Stress, Oscillation and Phase Angle

In this vintage video (with groovy music!) Neil Cunningham explains the use of oscillatory stress sweeps for understanding structured liquids:

Measuring the viscosity of semi-solids

A quick video about viscosity testing from a hotel room in Connecticut!

Zero Shear Viscosity

Joey’s first video explaining Zero Shear Viscosity.

Yield Stress

Our second 1 minute video, explaining yield stress.

Using Rheology and Tribology to Predict Sensory Properties of Cosmetics and Pharmaceuticals.

Here’s a short introduction to how cosmetic and pharmaceutical skincare formulators can leverage simple rheology and tribology measurements to start to compare the sensory properties of their products and those out in the marketplace.

Storage modulus (G’) and loss modulus (G”) for beginners

If you’re confused by G’, G”, phase angle and complex modulus this might help.

Good Viscosity Testing – Webinarbrookfield viscometer


  • Get some quick tips for better Brookfield viscosity testing
  • Understand how to choose the most appropriate test method for your products
  • Learn some viscosity and rheology theory so you can confidently discuss your testing with management and co-workers
  • Learn how to relate your viscosity results to product processing, stability and performance


 Tribo-Rheology for Topicals


Neil Cunningham delivers a concise and accessible primer into sunscreenthe practical measurement of viscosity, viscoelasticity and lubrication of products applied to the skin. The webinar will most benefit formulation and product development personnel looking to predict sensory qualities, reduce their reliance on costly consumer trials and gain an understanding of their competitive “sensory landscape”.